SWOT Analysis

What is a SWOT Analysis?

SWOT analysis is an evaluation model used to help identify strengths, weaknesses, opportunities, and threats to a business, project, or opportunity. SWOT itself is an acronym standing for Strengths, Weaknesses, Opportunities, and threats. A typical SWOT diagram includes both potential internal and external factors and formats them into a single four-quadrant model.

Strengths

• Gives insights as to what a company, product, or project does best.

Weaknesses

• Describes potential roadblocks or hurdles that will need to be overcome within an organization or project.

Opportunities: Project advantages

• Highlights external circumstances or situations for a company or organization to put their strengths to good use.

Disadvantages or Threats to the Project

• Explains  external forces, factors or situations that could be problematic or make it harder to reach a goal.

SWOT Analysis Properties

Properties in Action

Colors

• You can easily customize the colors of your SWOT chart depending on the colors available for your chosen theme.